Although Search Engine Optimization (SEO) is not a new topic in marketing, it is somewhat foreign to many new brands. So what is SEO and how can brands use it to leverage their business? Read on for a few simple details.
Let’s first start with why SEO is so important. Think of it as the search engine’s road map to find your web page – the better the directions, the more likely potential customers are to find your page when searching the internet. When you start planning your content and website pages in terms of SEO, you make it easier for search engines to show your page in search results.
So how is this possible? There are several easy steps that brands can take to ensure they are showing in search results (without spending money).
- Utilize keywords in your website content: Make sure to include and repeat the words that describe the product or service you offer in your content, in an intriguing and captivating way. For example – if you are writing a blog about a pet grooming service, you would want to include your keyword and 3-5 similar words such as pet grooming, dog bath, pet spa throughout your content over and over. Entrepreneur recommends to include your keyword 2 to 5 percent of the time. For example, if you’re writing an article of 500 words, you’ll want your keyword to appear at least 10 times but no more than 30.
- Set up seamless navigation: Just as it was mentioned in the beginning of this post in making it simple for search engines to find your site, you also want to make it simple for users to navigate your site once they are on it. Make sure that your page displays a simple menu system that lists all pages in the menu and that each individual page displays this same menu. You also want to ensure that users have an easy way to find their way back to the previous page for a simple user experience.
- Optimize your page: In other words organize your page so that all of your information, content and keywords are working together to get the best results possible.
So what other recommendations have you found to work in your SEO efforts that have been simple to implement?